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Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a web page in a search engine's unpaid results—referred as "natural", "organic" results.

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Image Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a web page in a search engine's unpaid results—referred as "natural", "organic" results.

Learn more

Keyword Research

Your keywords should reflect all of the different types of user queries that could help someone find you when they’re looking for something you offer.

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Search engine optimization

Search engine optimization known as (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, it is referred to as organic results. Websites are offen built without thinking about seo, most clients have never thought about the process of building a good website.

The ideal situation is to think about search engine optimization before building a website. It will save you time and money. There are really only two important search engines, Google and Bing handle 97% of all searches in the United States. Search engines like AOL, EarthLink and Comcast, they get their search results from Google, and Yahoo gets results from Bing. If you get results on Google and Bing, you will do well on most search sites.

What do the search engines look at on your website. The URLs, title tags, page headings, h1 tag, body text and images. Unfortunately the search engines do not provide details about their formula. That's why there is so much miss information in this business, because there is so much hidden information and so much guess work. Things are always changing but the principles are consistent.

Image Optimization

History shows us that optimizing attractive images on a websites increases organic traffic up to 60% more than websites that do not have optimized images. Users searching for images are more likely to click on those images, which takes them to the website linked to that image, resulting in more organic traffic.

So high-quality compelling and relevant images are needed with keywords to coordinate with the web page to be able to increase ranking on Google and bing. So great images are important, It is best to buy stock images or have a professional photographer take images of your business or service to have high-quality graphics with proper lighting.

The better the images are with accurate keyword titles the more likely you are to succeed in receiving attention from the visitor which Google will recognize and build credibility for your website.

Keyword Research

Today's average consumer always has a smart phone, tablet, laptop or a desktop computer at their fingertips. At any given time during the day, they are searching for something to buy, entertainment or just researching. As consumers search for needs and desires on Google, companies use keywords to try to bring them to their website.

Best practice to accomplish this is to use a keyword research tool, whether you believe in acquiring traffic by organic search or using pay per click, it's all about what works for you. Regardless of how you go about your online advertising, the key is researching to find the best keywords to draw in new clients. Remember, it begins with words being typing into a search box.

Keywords are what connect your website to what people are searching for on their devices. This is why it is important to research keywords that are relevant to your business so you can have them written into the content on your website. This can be a difficult process so let me refer you to MOZ a guide to SEO keyword research.